Olivia Sakura Robertson

Marketing & Project Management Professional

Strategic Marketing Professional and SEO Specialist with an M.B.A. and extensive experience in high-stakes project coordination, client relationship management, and cross-functional team leadership. Proven track record of managing integrated projects for 30+ clients, serving as the primary liaison between internal strategy, digital, and development teams. Expert at synthesizing complex information into actionable updates and maintaining momentum across time-sensitive initiatives.

Professional Experience

Senior Account Manager
Rivers Agency | Chapel Hill, NC | February 2025-August 2026

  • Serve as the primary liaison and strategic point of contact for 30+ diverse clients, managing integrated projects across digital marketing, PR, and e-commerce development.

  • Act as the mouthpiece between clients and internal departments, ensuring alignment on project goals and deliverables.

  • Lead SEO/GEO specialization for the agency, serving as the central resource for search engine optimization strategy.

  • Coordinate complex workflows involving internal teams, external vendors, and multi-layered stakeholder groups.

Project Manager
New Media Campaigns | Carrboro, NC | January 2023-February 2025

  • Managed end-to-end project lifecycles for web development and digital strategy initiatives.

  • Established efficient systems for tracking timelines, identifying potential bottlenecks, and recommending proactive adjustments.

  • Facilitated communication between technical and creative teams to ensure timely delivery of high-impact work.

Founder
A New Locale | Apr 2024 - Present

  • Founded and operated a specialized firm supporting local artists through live show booking, tour management, and promotion.

  • Managed all operational logistics, including contract negotiation, travel coordination, and marketing execution.

Education

  • Masters of Business Administration – Marketing | Johnson & Wales University | 2023

  • Bachelor of Arts – Political Science, Public Policy | The University of North Carolina at Chapel Hill | 2020

Skills

Creative Direction, SEO, GEO & SEM, Integrated Marketing Strategy, Budget & Resource Management, Brand Identity Development, Project Management Software, Digital Asset Management, Production Oversight, Market Research, Data Analytics, Cross-Functional Leadership, Strategic Thinking, Adaptability, Stakeholder Management, Problem-Solving, Emotional Intelligence, Public Speaking, Time Management, Negotiation, Attention to Detail